Lift advertising: revolutionizing target-based advertising
In the modern world, the need to showcase a brand and its products in a unique way is essential to get best results. Brands are always on the lookout for better ways to promote products, stand out from their competitors and get better engagement with the target audience. Lift advertising is a marketing channel that companies have started to adopt to gain a wider reach and get maximum cost effectiveness. But what is lift advertising?
Lift advertising as a marketing channel involves the placement of advertisements in residential and commercial lifts. Unlike other modes of advertising, life advertising helps clients reach their target audience with greater skill and efficiency. Intuitive advertisements with QR codes, print, and even digital media-based ads and banners are placed in elevators to captivate customer attention and enhance their attention span. An advertising agency in Noida with experience in lift advertising delivers the necessary services to create ads and strategically place them at the best locations. Moreover, brands receive an extensive number of benefits which are listed below:
1. Better Attention Span:
Lift advertising offers great exposure to a wide audience who can become ultimate consumers of the products and services. Being an enclosed space, elevators serve as the best spot to place advertisements. Moreover, in a limited span of time, lift ads can help deliver the intended message due to the undivided attention of the residential and commercial lift users. Residential living in high rise buildings and shoppers in malls get exposed to the same promotional advertisement which in turn delivers benefits like brand recall, and engagement.
2. Hyper local target-based advertising
Lift advertising even help with hyper local target based advertising. Brands are able to reach a specific customer base living residential and commerce spaces through lift advertising channels. For example, an ad placement about a new product launched in lifts of commercial malls and retail store discounts in residential lifts. Target based advertising is possible which other advertising channels may not deliver.
3. Advertising and promotion repetition
Residents of a high-rise building get exposed to the same advertisement in the residential lift space day after day. This advertisement and the intended message get stuck in the minds of the residents. With repeated exposure to the same advertisements, customers can recognize a brand and their associated products. This in turn delivers brand recognition, brand familiarity, and awareness making lift advertising one of the most effective advertising channels.
4. Cost-effective
When compared with other advertising solutions, lift advertising is also known for its cost-effectiveness and better ROI. New companies and even startups can opt for lift advertising to kickstart their promotional campaigns. Moreover, by opting for the services of an ad agency in Noida, companies can get necessary assistance with ad creation and placement which in turn delivers better results. They help their clients get the best results from their lift marketing efforts and aim to deliver maximum ROI.
Conclusion
Lift advertising has emerged as a reliable and effective marketing tool that can help with target based advertising, delivers better cost effectiveness and ensures better customer retention and consistent exposure. Quick adoption of the marketing method along with other solutions can help brands get the best returns on their investment.
